A PRODUCT WITH A REMARKABLE HISTORY
LINIMENT
SLOAN
A PRODUCT WITH A REMARKABLE HISTORY
LINIMENT
SLOAN
SLOAN has been a reference in the history of Spain in the 20th century. Popularly known as “el tío del bigote” or “el mustached”, it was the product most used by the population to relieve muscular pains, impregnating with its characteristic smell the locker rooms of the soccer fields and the homes of the Spanish people.
SLOAN has been a reference in the history of Spain in the 20th century. Popularly known as “el tío del bigote” or “el mustached”, it was the product most used by the population to relieve muscular pains, impregnating with its characteristic smell the locker rooms of the soccer fields and the homes of the Spanish people.
1871
AN ORIGIN WITH A FAMILY FEELING
The beginnings
It all started with the Sloan family and their passion for horses, which had great value at the time but suffered many muscular injuries due to the overexertion they were subjected to.
1871
AN ORIGIN WITH A FAMILY FEELING
The beginnings
It all started with the Sloan family and their passion for horses, which had great value at the time but suffered many muscular injuries due to the overexertion they were subjected to.
1898
AND EVERYTHING CHANGED…
From trade fair to stardom
At that time Earl Sloan participated in horse shows promoting their product, until someone claimed to have tried the liniment on their own pain and reported improvement. That’s when they decided to focus on the product for human use.
1898
AND EVERYTHING CHANGED…
From trade fair to stardom
At that time Earl Sloan participated in horse shows promoting their product, until someone claimed to have tried the liniment on their own pain and reported improvement. That’s when they decided to focus on the product for human use.
1904
THE SUCCESSFUL EXPANSION OF SLOAN LINIMENT
International manufacturing and sales
Sloan’s Liniment became the most popular treatment for men’s muscle aches, advertising itself as “good for man and beast.”
1904
THE SUCCESSFUL EXPANSION OF SLOAN LINIMENT
International manufacturing and sales
Sloan’s Liniment became the most popular treatment for men’s muscle aches, advertising itself as “good for man and beast.”
1916
MEDIA IMPACT
Sloan’s Iconic Liniment Ads
Thanks to the efforts of Sloan’s Liniment team and the use mainly of the newspaper as a promotional medium, the “Painkiller” continued to be crowned as the remedy of choice for millions of people around the world. Here are some of the brand’s advertising excerpts.
1916
MEDIA IMPACT
Sloan’s Iconic Liniment Ads
Thanks to the efforts of Sloan’s Liniment team and the use mainly of the newspaper as a promotional medium, the “Painkiller” continued to be crowned as the remedy of choice for millions of people around the world. Here are some of the brand’s advertising excerpts.
21st Century
THE “MOUSTACHE GUY” IS BACK
Even stronger
Grupo Farmacéutico has decided to bring back the product to the satisfaction of many. Today, we have been inspired by the original formula of SLOAN®, to turn it into the massage cream line of our days.
21st Century
THE “MOUSTACHE GUY” IS BACK
Even stronger
Grupo Farmacéutico has decided to bring back the product to the satisfaction of many. Today, we have been inspired by the original formula of SLOAN®, to turn it into the massage cream line of our days.